The Story
Love
The women of Korea have embraced personal beauty through self-expression and confidence. The message from their journey, Love, Life, Beauty, resonates even today across generations and cultures. And so the project, Yuhaeng Hwajang, was born, to propagate the essence of Korean beauty.
Life
Love, Life, Beauty tells the timeless narrative of women who celebrate life and love. See how beauty in Korea has evolved throughout history, and how it transformed the lives of women in Korea. The stories you’ll discover are powerful, dramatic, and evocative.
Beauty
We speak about the remarkable burgeoning of Korean beauty culture since its emergence in the 1950s, how the definition of ‘beauty’ has shifted through the transitioning eras, and the place of beauty in the changing currents.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Love
The women of Korea have embraced personal beauty through self-expression and confidence. The message from their journey, Love, Life, Beauty, resonates even today across generations and cultures. And so the project, Yuhaeng Hwajang, was born, to propagate the essence of Korean beauty.
Life
Love, Life, Beauty tells the timeless narrative of women who celebrate life and love. See how beauty in Korea has evolved throughout history, and how it transformed the lives of women in Korea. The stories you’ll discover are powerful, dramatic, and evocative.
Beauty
We speak about the remarkable burgeoning of Korean beauty culture since its emergence in the 1950s, how the definition of ‘beauty’ has shifted through the transitioning eras, and the place of beauty in the changing currents.
